Terms used by page composition artists/typesetters:
 ascender
 baseline
 bitmap font
 bleeds
 descender
 dishies
 double page spread
 drop folio
 dumb quote
 em dash
 en dash
 em space
 en space
 fixed space
 folio
 font
 hyphenation
 justification
 kerning
 knockout
 leading
 letter spacing
 ligatures
 links
 margins
 objects
 orphan
 picas
 points
 reverse
 running head/foot
 story
 style sheet
 tags
 thin space
 tracking
 type 1 font
 type family
 rules
 widow
 word spacing
 x height
Unless you are familiar with these terms and know how to apply them in your software program then you would be well-advised to employ an experienced and knowledgeable typesetter/type designer. There are many pitfalls for novices. Knowledgeable people in the book industry can spot self-published or amateur books instantly. They see and note things that the uninitiated wouldn’t suspect. Regardless of how good the books message is, it may not be taken seriously by a publisher or distributor if they perceive a do-it-yourself job.