Terms used by page composition artists/typesetters:
• ascender
• baseline
• bitmap font
• bleeds
• descender
• dishies
• double page spread
• drop folio
• dumb quote
• em dash
• en dash
• em space
• en space
• fixed space
• folio
• font
• hyphenation
• justification
• kerning
• knockout
• leading
• letter spacing
• ligatures
• links
• margins
• objects
• orphan
• picas
• points
• reverse
• running head/foot
• story
• style sheet
• tags
• thin space
• tracking
• type 1 font
• type family
• rules
• widow
• word spacing
• x height
Unless you are familiar with these terms and know how to apply them in your software program then you would be well-advised to employ an experienced and knowledgeable typesetter/type designer. There are many pitfalls for novices. Knowledgeable people in the book industry can spot self-published or amateur books instantly. They see and note things that the uninitiated wouldn’t suspect. Regardless of how good the books message is, it may not be taken seriously by a publisher or distributor if they perceive a do-it-yourself job.